Best Branding Solutions
We help thought leaders, CEOs, authors, and speakers turn their message into a complete authority brand — TEDx, podcast, media, book, executive personal branding, and creative direction.
Tara LaFon Gooch
CEO · TEDx Speaker
Josh Gooch
President · Creative Director
The shift
Your audience is researching you before they respond, book, buy, invite, or refer. They are reading your bio, watching your videos, scanning your LinkedIn, checking your podcast, looking for proof. If your authority assets are scattered, outdated, or invisible, opportunity leaks before the conversation begins.
Your expertise is strong, but your online presence does not prove it.
Your message is powerful, but it is not packaged for stages, media, or premium clients.
Your design does not match the level of your expertise.
You are posting content, but not building authority.
You want TEDx, TV, podcasts, a book, or speaking opportunities, but you lack the strategy.
You are visible in pieces, but not positioned as the obvious expert.
The category
Branding is how people recognize you. Authority is why they trust you. Best Branding Solutions brings message, identity, proof, platform, visibility, and conversion into one ecosystem designed to compound credibility over time.
Message
Clarify the idea, story, audience, signature framework, and positioning that make you unmistakable.
Identity
Translate the message into a visual brand system, design language, and premium creative cohesion.
Proof
Build credibility assets — TEDx, podcast, book, media, testimonials, case studies, speaker reels.
Platform
Build owned channels — website, podcast, LinkedIn, newsletter, resource library, press kit.
Visibility
Secure stages, podcasts, TV, press, search visibility, and the right rooms.
Conversion
Turn authority into premium clients, partnerships, speaking invitations, and revenue.
CEO Weekly Business Magazine featured Tara LaFon Gooch as the CEO of Best Branding Solutions and an International TEDx Speaker — spotlighting how she helps CEOs use podcasts, media, and authority brand strategy to build trust and grow their businesses.
A national magazine cover is more than a logo on a press strip. It is third-party validation that the message, the method, and the results are real — the same kind of credibility we engineer for the leaders we work with.
Founder duo
Best Branding Solutions is led by Tara LaFon Gooch and Josh Gooch — a founder duo combining authority strategy with creative direction. Tara helps leaders find the message, voice, and visibility that make them trusted. Josh turns that strategy into a cohesive brand identity, visual system, and premium creative presence that makes their authority unmistakable.
CEO · TEDx Speaker · Author · Podcast Host · Authority Strategist
Tara helps leaders turn self-doubt into confidence, clarity into public authority, and a message into a platform that opens doors.
President & Creative Director
Josh helps leaders transform ideas into premium brand systems through design, creative direction, visual identity, and cohesive execution.
Services
Refine your idea, application, throughline, story, and delivery so your message is stage-ready and strategically positioned.
Explore TEDx CoachingLaunch, produce, position, and promote a podcast that becomes an owned trust platform — not just another content channel.
Build Your Podcast PlatformTurn media exposure into credibility assets you can use across your website, sales process, and speaker positioning.
Get Media ReadyClarify your book concept, proposal, publishing path, launch strategy, and author platform so your book supports long-term authority.
Position Your BookBuild a cohesive public presence that makes your expertise easier to understand, trust, and choose.
Build Your Executive BrandTranslate your authority into a visual identity, website presence, and creative system that feels as premium as your expertise.
Build Your Visual Authority
Tara LaFon Gooch · Authority Strategist
Tara LaFon Gooch, MBA, CVP, founded Best Branding Solutions from the belief that confidence, clarity, and credibility can change the trajectory of a leader's life. She is a TEDx speaker, author, host of the GRASP Confidence podcast, and creator of the GRASP Method — the framework behind how the firm helps leaders move from hesitation to public authority.
Josh Gooch · Creative Direction
President & Creative Director
People judge credibility before they finish reading. Colors, typography, photography, websites, podcast graphics, book covers, and speaker materials all send trust signals. Josh's creative direction ensures yours align — so the brand does not just say you are credible. It looks credible.
Education & Certifications
Selected work
Physician, Speaker, Founder
From respected physician to widely visible thought leader.
Read case study
Educator, Speaker
Two TEDx talks in less than 90 days.
Read case study
CEO turned TEDx Speaker
From CEO to TEDx speaker.
Read case studyFormer NFL Athlete, Keynote Speaker, Podcast Host
A podcast that compounds his keynote authority.
Read case study
Former CEO of Citgo Petroleum
An executive speaker brand worthy of his story.
Read case study
Cybersecurity Authority
A cybersecurity authority platform built for trust.
Read case studyThe GRASP Method
Tara's GRASP Method — Gratitude, Responsibility, Action, Sight, Purpose — informs the way Best Branding Solutions helps leaders move from hesitation to public authority. The work is strategic, but it is also human. Because the strongest authority brands are built from conviction, not performance.
Gratitude
Ground your message in what you actually know.
Responsibility
Own your voice and the platform it deserves.
Action
Build visible proof — not promises.
Sight
Clarify the larger vision your work serves.
Purpose
Lead from conviction, not performance.
The ecosystem
One idea — multiplied across the assets that compound trust. The website is the center. Everything orbits around it.
What we power
Selected assets from across the Best Branding Solutions ecosystem.
Hosted by Tara LaFon Gooch
GRASP Confidence
Hosted by Marques Ogden
Get Authentic With Marques Ogden
By Tara LaFon Gooch, MBA, CVP
How To GRASP Confidence & Own Your Power
By Tara LaFon Gooch, MBA, CVP
Talk Your Way To The Top
Lead magnet
The Authority Gap Scorecard is a fast diagnostic for leaders who want to know whether their brand, message, proof, platform, visibility, and creative identity are strong enough to support premium opportunities.
Frequently asked
What it actually looks like to work with us — and how we think about authority.
We build authority brands, not just identities. The work integrates message strategy, visual identity, TEDx and speaking, podcasting, books, media, and creative direction into one ecosystem designed to compound credibility over time.
No. We work with thought leaders, CEOs, experts, authors, physicians, coaches, consultants, podcast hosts, and founders — anyone whose expertise deserves a credible public platform.
No agency can. For qualified clients we provide a structured TEDx pathway — positioning, application support, and coaching — designed to maximize readiness and alignment. Specific event acceptance depends on organizer criteria.
Yes. Most of our clients arrive with assets already in place. We refine, integrate, and elevate so the brand reads as one cohesive authority system.
Yes. Brand Identity & Creative Direction is led by Josh Gooch, with over two decades of brand design experience. We can refine, restage, or rebuild as needed.
Yes — strategy, brand, production, distribution, and repurposing. Our podcast work treats the show as a positioning and trust asset, not a content channel.
Yes. Concept, proposal, publishing path, launch ecosystem, author visuals, and post-book leverage — all built so the book strengthens the platform around it.
Yes. Media exposure becomes credibility only when it is leveraged. We turn segments into website proof, social assets, sales materials, and speaker positioning.
Both. Tara leads strategy, voice, message, and visibility. Josh leads creative direction, visual identity, and design execution. The duo is the point.
Next step
